Crepini®
Creative Direction
Crepini is an interesting and unique product that has recently taken off in popularity. Comprised of eggs and cauliflower, these wraps contain zero carbs and only 30 calories each (for the large wraps). They underwent a packaging redesign and we were brought on to create recipes and imagery that made the brand feel approachable and fun so consumers would feel invited to try something new.
Lighting Specifications
In order to create this fun and approachable feeling, we decided to use a more direct lighting setup. We use a direct light on one side of the set and place a larger bounce on the other side to soften the shadows slightly as we don’t want the images to feel dramatic. This technique allows for more details to be amplified on the product itself and creates a more engaging image all around.
Recipe Guidelines
Since Crepini was a new product to consumers, it was important for us to help educate the consumer on not only how to use the product, but show them how they can integrate it into their daily lives. Because Crepini is meant to replace carb-heavy products like bread, pasta, and tortillas, we took familiar recipes (like pizza, pasta, and burritos) and showed how consumers can use Crepinis to make those same dishes, but as a low-carb option. Every recipe is low-carb and highlights the versatility of the product.
