Cappello’s™
Creative Direction
Cappello’s has made a name by reimagining our favorite foods. Their pizza, pasta and cookie dough products are grain-free, gluten-free, and made using only real, simple food ingredients. Their delicious food is accompanied by edgy and eclectic visuals both on their packaging and on social media. We were brought on to continue the trend of pushing the limits with beautiful, intense imagery, andfun, approachable recipes.
Lighting Specifications
Cappello’s has already established a beautiful visual of intense lighting with harsh shadows and a creative post-process designed to bring the most stunning elements of food to life. To achieve this, we use a key light at a high setting to create bright highlights and sharp shadows, complemented by a fill light to help keep the images balanced.
Recipe Guidelines
To accommodate Cappello’s vast consumer base, each batch of recipes includes options for Paleo, Vegan, Vegetarian and Dairy-Free diets. Following their product guidelines, the recipes we create are all grain-free, use wholesome ingredients, and follow seasonal and consumer trends.
