Joyfull Bakery™
Creative Direction
Joyful Bakery is a brand specializing in 100% Parmesan crisps. Their philosophy centers around the idea that food represents more than just sustenance; it embodies community, celebration, passion, and enjoyment. This ethos of embracing the "Joyfull" aspect of food is deeply ingrained in their identity. Their decision to collaborate with us stemmed from our track record of employing vibrant hues to create a playful and lively ambiance. Our task was to highlight uncomplicated meals complemented by bright and color setting. We embraced the concept of embracing imperfections, striving for an appearance that is clean yet approachable.The Ask
This team contacted us with a need for refreshed social media content pertaining to their current offerings, as well as for the upcoming products slated for launch shortly after our shoot.Deliverable
Joyfull Bakery had a request for both lifestyle and product imagery. These visuals were intended to present fresh and innovative techniques for making use of their crisps. Although written recipes weren't needed, we were tasked with generating content that resembled recipe formats. The objective was to present unique ways of enjoying these cheese crisps that extend beyond the customary uses.
