Rachael Ray for Meati Foods
Creative Direction
Over the past four years, we have developed a strong understanding of Meati's creative vision. Our task for this particular undertaking was to merge Meati's creative outlook with Rachael Ray's styling preferences. Collaborating with Rachael's team proved to be an exceptional experience; they conveyed her inclination towards an saucy, lightly messy and cozy aesthetic in her culinary presentations. The Ask
Due to the fact that we're the content partners for Meati Foods, they reached out to us for this exciting collaboration, inviting us to join their creative team. Our mission was to take the recipes created by Rachael using Meati's product offerings and give them a vibrant presence.The Outcome
For this shoot, we prepared and photographed 6 of Rachael’s recipes. The outcome of this project was better than expected. Our team was able to take the pieces of both brands and created a stunning presentation that each side was happy to present for this collaboration. The recipes and final content was used to showcase the collaboration throughout Meati's digital marketing and online presence. 
