Tips for Creating Better Visual Content

1. Tell a story

A photo should have meaning behind it. The more of a story you build with your image, the more clear the idea of what you are selling becomes. Thinking through your story in advance helps you to understand what you need to gather for creating your images. It also helps a consumer connect with the content because they become engaged by the story.

2. Learn basic photography rules

Use natural lighting, remember the rule of thirds, have a clear subject, keep it simple, and don't over-style or overedit.

3. Be thoughtful with text

Graphics and text should complement the image, not overpower it. Use any overlays or messaging to help tell the story and improve the image. Keep it short, play with mixing fonts and use color combinations that match the image you're using.

And remember to have fun. Always try new things because, in this ever-changing content landscape, you never know what will hit home with your followers!